Companies communicate within and outside of their company through corporate videos. They are designed to meet particular business needs and entertain, celebrate, train, inform, and persuade employees, customers, and stakeholders alike.
Many forms of content can be expressed, and while it may seem easy to figure out what you want to convey, it is much harder to implement.
Are you seeking advice on making your media project stand out? This is what makes a good corporate video.
1. An Understanding of Your Audience
You could make the most dynamic corporate video that conveys your message, but if it is not tailored for the right audience, it can fall flat or, worse, not connect with them.
Start by identifying the people you are trying to reach. Are they corporate C-suite executives? Shop floor tradespeople? Your most loyal customers? You need a strategic approach for each group that speaks to them on their level and allows you to transfer the information effectively.
Find out what you can about your target audience and their background to tailor the message further.
2. Not Burying the Meat Too Far
When trying to sell a message, they often spend too much time teasing the point and stringing viewers along until they get to the core component. This may work well for non-fiction writing, but corporate videos must get to the meat sooner.
You want to cater to your audience and keep them engaged, so the sooner you get to the heat of your message, the better. That way, people don’t have to suffer through secondary details and points that connect to the central message.
A good introduction is key for corporate video production, but you must get to the main substance and let your viewers know what they are learning.
3. Focusing on Production Value
We have all seen good-quality and bad videos, which differ greatly. Not only is the message not compelling, but the overall production is less interesting, leaving the viewers unengaged. Hiring professionals is more than worth the money if you want to connect with your audience and have your content well received.
Many techniques in video production make a big difference, and most of us have no idea what to do. Hiring a competent video production company will give you the right lighting, focus, and angles for a pro-level result.
Another vital aspect of your video shoot is the audio, and using the right mics and their placement make all the difference. Finally, having a pro editor finalize the video will ensure the content moves quickly and is dynamic and compelling. The result is a professional corporate video on point for your goals.
4. Show and Tell
A great corporate video keeps you engaged and present with the content. The last thing you want to do is have a static presentation of someone standing there the whole time, talking to you. Conversely, using charts and words across the screen or having a full-length demo can get boring quickly.
To better convey your message and make an impact, combine these methods to show what you do and tell them through dialogue and text. People are very visual; a fast-paced video with changes is exciting and will keep them captivated throughout the visual and visceral experience.
5. Keep it Short
Keeping your corporate video short is another way to maintain interest. You want to get all your information across, but the longer it takes, the more people you lose.
Once you have a script, review it a few times and remove the fluff. Your target runtime will vary depending on the type of video you are making, so make sure to use concise language and stellar visual effects that come at a steady pace.
If there is more detail to get to your people, make supplementary content available in other forms and media streams, including:
- Blog posts
- X tweets
- Other social media platforms
- Intranet channels
6. Include a Call to Action
Once you have the information shared in the video, end with an appropriate call to action. It can be as simple as showing your branding and contact information or as complex as a value proposition or promotion. Just don’t end abruptly when your audience is on the line; they need a satisfying ending to your presentation.
This is what makes a good corporate video. Use this as a guide and seek advice from production professionals so your next corporate video leaves a lasting impression on all who view it.